Video spot for De Longhi
To increase the interest of new potential clients, when creating a video commercial, copy suitable for the public and the choice of a voice that knows how to best interpret it by conveying the right emotions are essential. Our Audioitalia projects begin with an initial consultancy phase with the client in which we built a strategic plan for the creative and operational part. The second phase involves voice casting, with an interpretation test to choose the most suitable voice for each project. We also deal with dubbing in several languages by choosing native or multilingual voices. The sound branding phase instead aims to create a sound motif that represents the client’s identity.
Tone of voice:Bright, Strong
Usage:advertising spots, radio-tv promo, voices for the videoRichiedi informazioni Rimuovi dalla richiesta
What we have done for De Longhi
In this project our client has decided to describe the product through a long and emotional video spot, as if he were telling a real story to the listeners. The voice, accompanied by the engaging scenes of the video, tells the journey of a coffee bean, explaining where it grows, how it is stored and its export to Italy for the roasting phase. In this way, before revealing that it is the Torrefazioni De Longhi, the listener is involved for several seconds, in a fascinating climax. Thanks to our cast of over 500 voices, we have selected an adult male voice capable of capturing the audience, also opting for slow and suggestive background music to guide the client on a journey of emotions.