Traditional jingles for local and national radios
Originally, the short musical motif used by radios before a spot was considered a jingle, while today we consider it a real marketing resource to identify the broadcaster, its brand or its company. It is a sung or spoken musical spot with a simple but strong impact text, repeated over time to facilitate memorization by the listener. We offer a complete service that includes strategy and creativity, sound branding and voice casting. The comparison and alignment with the client is essential to define the creative and operational part, so that they are in line with the identity of the brand or company. For this reason, putting the client’s idea at the centre of the project allows a clearer and more conscious choice of sounds and voice. Bright and enthusiastic voices are usually preferred, to attract the auditory attention of listeners and convey positive emotions to them.