Commercial jingles consist in the production of short commercials sung on customized arrangements with the name of a brand or company. The text is usually very simple and it is repeated over time to facilitate the memorization of the message by the listener. At the end of the project, the client can use the jingle as a real marketing resource to identify the identity of the brand or company. We offer a jingle service that includes both the strategic and creative part: we discuss with the client to understand his/her idea so that the choices are guided and aware, especially during the voice casting and sound branding phase. Usually our clients prefer fresh, bright and enthusiastic voices for their jingles, to attract the auditory attention of listeners and convey positive emotions to them.
What we have done for the production of commercial jingles
In the audio you will listen to, we have collected more jingles to better understand the identity of this type of project. With the commercial jingle, our goal is to entertain listeners with a sung and representative vocal spot of a brand. All commercial jingles were developed after an initial phase of direct consultancy with clients, in which we defined the strategies for the creative and operational parts. During the voice casting we chose for each brand the most representative voice of each one that conveyed dynamism and joy to the listener. Then we chose a sound as a complementary background to the chosen voice.