Video spot for Givenchy
The spot is a sequence that alternates and coordinates images and videos chosen by a company that, for commercial purposes, wishes to attract the attention of potential new clients. A fundamental role in video spots is the creation of messages that are able to invite viewers to listen. No less important is the emphasis and tone of voice: this is why, during the voice casting phase, the choice of voice must respect the target audience for which the video was designed. During the first phase of consultancy and discussion with the client, we take care of his/her choices so that at the end of the project he/she can feel fully satisfied. After selecting the most suitable voice, there is the stage that involves recording in the room. In cases of dubbing in multiple languages, we also take care of the translations and the selected voices will be native or multilingual.
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What we have done for the Givenchy brand
Among the beauty routine and skin care brands, the cosmetics company Givenchy has chosen Audioitalia to follow the voice over part of a video spot dedicated to the launch of a new product. The advertising agency that follows the brand turned to us for an initial consultation, during which we defined a coordination program between the creative part and the operational part. The voice selected during the casting was that of Alessandra, capable of assisting the client also in the multilingual dubbing phase carried out in the recording studio. The high experience of our staff also allows us to offer the client well-defined timelines already during the project organization phase. Dubbing is done first in the “base language” (English), and then in the client’s language, in this case French. Alessandra’s delicate and reassuring tone of voice gave the spot a feminine and engaging touch to convey greater security to the potential client in the purchasing process.
