Voice casting and Sound branding for Alfaparf Milano
Being able to arouse the listener’s emotions is what allows brands to stand out in the market. For the final client it is important to create a relationship with the brand in order to recognize it over time. Precisely for this reason, at Audioitalia we guide the client in the creation of the brand identity through the choice of the right voice, the tone, the emphasis with which the text is interpreted and the most suitable sound effects so that they can become easily recognizable. The sound branding strategies that we design highlight the values of client communication and then be able to translate them into authentic emotions for the public. The voice chosen during the voice casting influences and dictates the perception that the listener has of the brand itself: for this reason, we provide a cast of 500 national and international voices, both male and female.